A lot of internet vendors begin to become frustrated due to search engines invariably changing algorithms. Even so, there are many formulas that have not altered through the years of search engines. You can stick to these steps to increase your SE rankings:

* Be sure not to be too quick to alter domain URL's. Most search engines have a waiting period delay for indexing a new URL - it can take as long as 6 months in order for your keyword phrases to start appearing in the searches.

* Design your domain for your potential clients, not the search engine spiders. You must think about what impression your site gives your potential clients - you'll build a better domain the engines will explore.

* Research your keywords. Everything else will revolve around the keywords you decide upon, so it's crucial you decide upon the best keyword phrases. WordTracker.com and KeywordDiscovery.com are two keyword research tools that express to you what keywords people are looking for and recommends keywords you can use.

* Create and categorize your site design and surfing based on your keywords. Your front page ought to be optimized for the typical keywords¦ Your inner pages ought to be optimized for the more specific keywords. If possible, use your keyword phrases as your navigation words.

* Create your pages to be "spider" friendly. Search engines send out "bots " to gather data from your web page so they better know how to rank your site in the results.

¢ Build your links by using HTML, not JavaScript Bots can not follow JavaScript and it won't be able to index your data.

¢ Do not use Flash to create your web pages - this creates nothing for the bots to access. If the spiders can not read the data, they can not categorize your URL.

¢ Double check to be sure your copy is HTML, and not a graphic of text. Your web page may look like HTML. However if you have got a text jpg, all the bots will view is a blank website.

* Use anchor text on your internal text links. Within the text links on your site, employ the phrase that explains the page you're choosing to go to.

You shouldn't be married to any one keyword. Optimize for all the applicable keywords. If you can get good ranking for a good portion of the phrases, they're going to add up to a great deal more than using only one keyword that you truly believe is the big money keyword phrase.

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